Most of a sponsorship's value is decided before signing.
Team, league, venue, and athlete partnerships. We find the property that fits, negotiate rights around how you will use them, activate them properly, and measure the return.
Selection, structure, and activation, in that order.
A sports sponsorship is only as good as the fit and the plan behind it. The shirt logo is a starting point; the value comes from how the rights are used across content, hospitality, retail, digital, and the matchday itself. That is why the decisive work happens during selection and negotiation, so the fee matches your activation plan rather than the seller's ambitions.
Plan for activation budget on top of the rights fee: the fee buys the association, activation turns it into reach and business outcomes. Results are measured against KPIs agreed up front, including media value, brand lift, and hospitality outcomes, and each season closes with evidence for renewal, renegotiation, or reallocation.
What the service covers.
Property identification
Teams, leagues, venues, and athletes shortlisted on audience, values, and reach data.
Rights negotiation
Scope, exclusivity, term, financials, and obligations structured around your plan.
Activation
Content, matchday experiences, hospitality, retail, and fan engagement.
Athlete partnerships
Talent identified, negotiated, contracted alongside legal, and activated.
Amplification and measurement
Connected to PR, social, and advertising, and valued against agreed KPIs.
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Describe the objectives, audience, and category. The response includes the property types worth pursuing and indicative pricing.