Benchmark categories
Every plan is priced against the same benchmark dataset the planning tool on this page runs on, from CPC and CTR down to conversion bands.
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Benchmarks: 155 categories · 20 sectors35 markets modelled3 scenarios per forecastStatic dataset v4.0 · updated 03-2026Free · no sign-up · unlimited runsBenchmarks: 155 categories · 20 sectors35 markets modelled3 scenarios per forecast
What we do
All services Every marketing service, one coordinated strategy.
Service area
Explore PR & Media → PR & Media
- Global press release distribution
- Journalist outreach & media relations
- Media partnerships
Service area
Explore Branding & Creative → Branding & Creative
- Brand strategy & positioning
- Identity & visual design
- Website design & development
Service area
Explore Social Media & Community → Social Media & Community
- Social media management
- Reddit & subreddit strategy
- Community management
Service area
Explore Growth Marketing → Growth Marketing
- SEO & AI search visibility (GEO)
- Paid media / PPC management
- Landing page optimisation
Service area
Explore Events & Production → Events & Production
- Global event management
- Brand videography
- Campaign content production
Service area
Explore Advertising → Advertising
- Digital billboard advertising
- Airport & transit media
- Outdoor / OOH media buying
Distribution
One budget, directed to the channels that perform.
Each platform prices attention differently. Bidding logic, creative formats, and audience signals never line up across networks, so we plan them together and move spend towards whichever channel is performing. Budgets reinforce each other instead of competing.
Explore growth marketingExample split for a balanced multi-market plan. Your split comes from the forecast, not from a template.
Benchmark-grounded planning
Forecast first, spend second.
Markets modelled
Cost and demand assumptions are set per market before a budget is signed, so a plan for London is never based on figures from Singapore.
Scenarios per forecast
Base, stretch, and downside cases on every engagement. The feasibility verdict is stated at the start, and results are measured against it.
The same planning tool is embedded at the top of this page. Model your own budget with the planner.
Typical engagements
No two engagements are identical, yet the structures repeat.
Each combines several service areas under one strategy and one reporting line.
Client Acquisition
Pipeline you can forecast.
Paid search and social, SEO and AI-search visibility, landing pages, and analytics wired into one reporting line. Planned against benchmarks and measured to revenue.
Growth · Advertising · AnalyticsLaunch Campaign
A launch story the press can run.
Positioning distilled into a pitchable story, press materials written to editorial standard, outreach sequenced across markets, and paid amplification timed after the coverage lands.
PR & Media · Events · PaidBrand Identity
One brand, consistent everywhere.
Positioning, verbal identity, visual system, and a website that carries all three. Every asset ships with usage rules so the system holds after handover.
Brand · Web · ContentCommunity Growth
An audience that keeps growing.
Platform-native content, community programmes, and creator partnerships built to grow an audience you own rather than rent, with moderation and measurement in place.
Social · Community · Creative How we work
A clear path from brief to revenue.
01
Discovery
We map your market, audience, and unit economics before touching a single channel.
02
Strategy
One plan tied to revenue, with forecasts we stand behind. Vanity metrics are never used to measure success.
03
Execution
Work runs across PR, paid, social, and creative against the agreed plan and timeline.
04
Reporting
Dashboards stay live and honest, so you always know what is working and what we are fixing.
How we operate
The principles we work by.
Transparent scope and price.
You see what the work includes and what it costs before you commit. Scope is agreed upfront, and changes are priced before they happen.
Honest numbers, plainly reported.
Misses are reported as plainly as wins. Dashboards read through to pipeline and revenue, because the next decision depends on a true number.
One narrative, every channel.
The press release, the ad, the landing page, and the founder profile say the same thing. When channels disagree, budgets work against themselves.
FAQ
Frequently asked questions.
What services does Reachford cover?
PR and media, branding and creative, social media and community, growth marketing (SEO, GEO for AI search, paid media, landing pages, analytics), events and production, and advertising (OOH, transit, airport, sponsorships). Most clients start with one service and expand.
How does an engagement begin?
With a short call and, where useful, a written proposal. You get a clear plan with scope, timeline, and indicative pricing, and nothing is binding until you approve it.
How is pricing structured?
Defined projects are quoted as a fixed fee against an agreed scope; ongoing programmes are scoped explicitly. Media and production spend is passed through transparently at cost, and every proposal carries clear indicative pricing.
What timelines should we expect?
It varies by channel: paid media shows results quickly, earned coverage builds steadily, and search visibility compounds over time. The proposal sets a realistic curve per service, so progress is measured against a plan.
How do you work with our internal team?
You get one point of contact, a shared workspace, and a regular working session scheduled to your time zone. Escalation paths are named at the start of the engagement.
How do you report on results?
A live dashboard tied to revenue, plus a monthly review that reads attention through to pipeline. Weak results are reported as plainly as strong ones.
Start here
Make an enquiry.
Book a call or submit an existing brief. You will receive a clear plan, an indicative price, and an honest assessment of feasibility.