A content plan your team can maintain.
We build the planning layer beneath a good feed: content pillars, a forward calendar, and an approval workflow, ready for your team to run or for us to keep running with you.
Consistency comes from structure.
Social content planning is the layer beneath the feed: the pillars your content stands on, the calendar that maps what goes out when and where, and the workflow that gets it approved without chaos. With it in place, social runs as a deliberate programme instead of a daily improvisation.
The plan works to a rolling horizon: the immediate period locked and detailed, the period after it in draft, and campaign waves sketched further ahead. It suits teams that can produce content themselves but need the planning structure; if you want production and publishing handled too, our social media management service runs the whole operation.
What the service covers.
Content pillars
Three to five core themes anchored to your goals, so every post has a reason to exist.
Editorial calendar
Content mapped by date, channel, format, and pillar.
Format mix
The balance of post types per channel, tuned to how each platform rewards content.
Approval workflow
Who reviews, who approves, and when, so publishing never stalls.
Playbook and handover
A documented system and templates your team can run, with us staying on if you want a standing partner.
Make an enquiry.
Describe the channels and the current workflow. The response includes a planning scope and an indicative price.