Announcements delivered to the right newsrooms.
Wire distribution for reach, curated media lists for relevance, coordinated so your news reaches the journalists and databases that cover your category.
Distribution works when the targeting is right.
Press release distribution places an official announcement into the channels where journalists, editors, and industry databases look for news: newswires, curated media lists, and syndication feeds. A release matched to the outlets that genuinely cover your sector earns pickups, backlinks, and credibility. A release sent indiscriminately buys a distribution certificate and little else.
Distribution puts news in front of newsrooms; it does not guarantee that an independent journalist writes an original article, and we say so plainly. When the goal is original coverage, we pair distribution with journalist outreach and recommend which one your announcement actually needs. Every distribution closes with a report of where the release ran and who picked it up.
What the service covers.
Wire distribution
National, regional, industry, or global newswire circuits, selected to fit the news and the budget.
Targeted media lists
Curated distribution to the journalists and outlets that cover your sector.
Multi-market routing
Formatting and timing adapted to local newsroom conventions and time zones.
Multimedia and SEO
Images, metadata, and link structure so the release is easy to publish and easy to find.
Pickup reporting
Where the release ran, the potential audience, and which outlets picked it up.
Make an enquiry.
Provide the announcement and the target markets. The response includes a distribution plan and an indicative price.