James Harris

About James

James Harris has worked in marketing for twenty years, across branding, creative direction, and the strategy that connects them to revenue. At Reachford he works on brand and creative, and he writes the guides on this blog.

His articles cover the questions business owners and marketing teams actually ask: what to do first, what things cost, and how the disciplines fit together. He demystifies modern marketing strategies, turning complex concepts into clear, actionable guidance.

He works in English and French and speaks conversational Japanese.

What he writes about

On branding and creative, he covers what a brand is, how positioning is decided, and how an identity system keeps every channel consistent.

On marketing strategy, he covers the order in which strategy, audience research, owned channels, search, social media, public relations, and paid advertising should be built, so that each discipline supports the next.